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Did you know that damaged hair loses its proteins faster? The milky extra treatment collection has a milky lotion combined with pantene pro-v science. This formula deeply nourishes hair from root to tip to prevent protein loss and repair damage. Repair surface damage p&g calculation based on nielsen global volume sales information br conditioners, period – feb14′ to jan15 with regular use of shampoo & conditioner vs non-conditioning shampoo for best results use the entire collection.